Swayamvar is a reality television show, where the contestants perform tasks and woe the hopeful bride/groom in return for their hand in marriage. It started airing in India with the Swayamvar Season 1 in 2009 and followed that with Swayamvar Season 2. In February 2011, Imagine TV announced the launch of the Swayamvar Season 3. The Swayamvar Season 3 started airing on Imagine TV from May 30, 2011. The winner of Ratan Ka Rishta will get the bride/groom of the season's hand in marriage. The new series sees a new host and a new location for the show. The new host is television actor, Hiten Tejwani, while the new location for the TV show is Shiv Vilas Palace in Jaipur.